We're a boutique agency creating online experiences. We design and develop websites and create identities.
Winter People
SERVICES: Branding, Logo, Design
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Overview
Winter People are a post-rock folk band from Sydney, Australia who define their aesthetic as: "Nostalgia for the past, hope for the revolution".The band wanted their online identity to reflect the themes of their music.
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Solution
I chose postcards and letters to represent peripatetic travel and old world modes of communication, incorporated into a textured antique look.
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Full Society
SERVICES: Logo
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Overview
The Full Society website offers preferred pricing in Sydney restaurants to its member users.
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Solution
I was responsible for designing the logo, which had to be clean, elegant and friendly.
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Paul Baskind
SERVICES: Logo, Branding, Website, Design
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Overview
Paul Baskind is a painter of abstract works, who focuses on the textural rather than the figurative. The design of his portfolio site mirrors this focus.
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Solution
I was responsible for the complete identity of the project: initial concept, logo, design and coding.
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Bluestreet Design
SERVICES: Logo, Design
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Overview
Bluestreet Design was created as part of a personal project to grow my design skill set. This was the homepage from a fictional design company that had user friendliness and usability as its primary message.
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Solution
This design focused on simplicity and concision, to communicate as clearly as possible the company's core message and services.
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Jonti Danimals
SERVICES: Logo / Design
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Overview
Arranger, producer, instrumentalist and vocalist Jonti is the first ever Australian signing to Stones Throw Records in the US.
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Solution
This logo was developed from a hand drawing of Jonti's, embellished with the same sort of playful collage that characterises his music
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Rainstreet Records
SERVICES: Branding, Design, Logo, Website
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Overview
Rainstreet Records is home to six recording artists, each of whom operate in quite varied musical genres. To accommodate this stylistic variety, I went for a minimal chic look for the site.
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Solution
I was responsible for the complete identity of Rainstreet Records, from logo and branding, to interface and site development.
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Writ & Word
SERVICES: Branding, Logo, Design, Website
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Overview
Writ & Word is an online portal for the written word: prose, short stories and essays. It is a site dedicated to writing, reading and books.
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Solution
I was responsible for the entire identity of this project, designing the logo and interface, and developing the site itself.
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Riversend
SERVICES: Design, Website, Logo
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Overview
Riversend is a hub page for all of my creative pursuits. A place where all the threads can come together.
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Solution
I designed the site to be very direct with its message, and to be structurally very simple.
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"Wishingbone" Artwork
SERVICES: Design
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Overview
"Wishingbone" was the first single released by Australian band Winter People. The band wanted an arresting imagery for the song's artwork.
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Solution
The album the single was taken from was called: "A Year At Sea". I combined this oceanic theme, with the image of failed flight for this artwork.
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RideShare
SERVICES: Concept, Design, Development
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Overview
RideShare is a "collaborative consumption" application connecting drivers and passengers who want to share the costs of transport. Vital to the success of this application was an intuitive interface with powerful features.
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Solution
I honed the RideShare interfaces through a great number of iterations, to achieve maximum simplicity coupled with maximum functionality.
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Underpar
SERVICES: Design, Development
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Overview
Underpar is Australia's No# 1 wholesaler of golf bags and buggies. They were unhappy with their existing website and engaged me to re-design and re-build their online presence.
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Solution
With a wide breadth of product lines, I was meticulous in planning the information architecture for this project. For efficient navigation I designed large-scale dropdown menus for site-wide access to Underpar's full range of products.
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RECENT WORK >
WORKING WITH BLUE RIBBON
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1
- Plan
- Strategise
- Timeline
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Talk To Us
When you talk to Blue Ribbon you talk to the folks who actually create your project.
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Timelines
Our projects are carefully planned to run on budget and on time.
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2
- Look & Feel
- Refine
- Review
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Clarity
Our philosophy of design is simplicity & cohesion, to let your brand message speak.
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Polish
We take pride in perfecting our designs down to the very last pixel.
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3
- Develop
- Test
- Launch!
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Standards
We're standards based, so we build things to work now, and in the future.
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Experience
Our focus is on user experience: intuitive, enjoyable, communicative.
The process through which your project is defined, planned and structured.
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1.
MEET AND PLAN
A successful project sets out clear goals from the outset. Through a collaborative discussion, the first step is to define exactly what the aims of your project are, what are the core messages that you want to communicate and who it is being directed at. With the project goals in mind, an umbrella strategy is developed to guide the rest of the process.
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2.
Quote and Timeline
With the needs and scope of the project defined, we will deliver a comprehensive proposal detailing the project scope, a quote broken down by phases and a clear timeline of when and what to expect in the process. .
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3.
Strategy and Wireframes
The project's raw content is then gathered. Guided by our strategy, this content is grouped and arranged into meaningful blocks. These form the basis of the project's information architecture: wireframes detailing a map of the project.
The creative phase, including the visual and schematic design of the project.
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1.
Look and Feel
With wireframes in hand we design a user interface by scrutinising the inner relations of the content. We rank and arrange content relative to its importance in communicating your strategy. By defining this hierarchy, the content is tuned to most effectively convey the brand message.
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2.
Refine
With our hierarchical guide in place, the visual design is created. The aesthetic aims to capture the essence of the brand, provide an intuitive and pleasurable user experience, while simply and effectively communicating your message.
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3.
Review
Fine tuning the aesthetic tone and visual cohesion is vital for capturing a project's audience. So we take the time to invent, refine, recreate and push and pull our designs until we've ensured that they are pixel perfect.
The technical phase, during which the design is built into an interactive life.
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1.
Develop
Now the polished design is brought to life. We build on a standards-based paradigm, for functionality and compatibility across platforms, now and in the future.
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2.
Testing
Once the project is fully functional, we test and re-test it thoroughly to ensure a smooth user experience from launch.
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3.
Project Launch
And finally we hand over the project, crack the champagne and launch!
CONTACT
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